Many consumers are finding they can get more entertainment for their money by opting for OTT services instead of cable or dish packages.

The COVID-19 pandemic has also increased the number of individuals with access to OTT software as more adults and children have constant access to entertainment. Today, the audience you’ve always wanted to reach is right in front of their devices at almost every hour of the day.

• Stream Anywhere
• Consumer Freedom
• Stream Anytime

There's a wide range of OTT Platforms, including Netflix, Hulu, Amazon Prime Video, and many more.

There are multiple benefits of using OTT platforms and why they have become so famous within no time in India.

• Cost-Effective
  

• Easy Access
  
• Creative and Unusual Content
  
• An open platform for Entertainment Industry
  
• Platform for International content
  

OTT stands for 'over-the-top', which refers to any media service that provides streaming of video content like TV shows and movies via app or website over the internet instead of traditional distribution networks such as cable and DTH.

There are currently about 40 providers of over–the–top media services (OTT) in India, which distribute streaming media over the Internet.

Several producers have decided to release their films directly on the OTT platforms rather than in theatres; after all, theatres are not going to open anytime soon. ... However, the 'OTT vs theatres debate' has just begun and is not about to end in the unforeseen future.

OTT which stands for “Over the Top” is a platform that delivers movies and tv series/shows over the internet, unlike traditional cable TV. These OTT platforms are the same as any other apps or services available on the internet, all you need is a device that supports OTT and an internet connection and BOOM!!