CRM software provides easy access to data, it also becomes much easier for users to collaborate on different processes and increase productivity. 

Good CRM software gives a better way to manage external relationships.

CRM software provides sales and marketing teams with a set of tools to manage the entire sales and marketing funnel, from lead qualification to opportunity management, forecasting, and deal closure. It enables customer service teams to manage customer requests and automate service operations by following pre- defined processes for customer care excellence.

CRM software is capable of enhancing key business processes and improving the productivity of your marketing, sales and customer support teams. Choose industries with best practices, as a CRM system with its business processes automation capabilities will help you meet and beat sales quotas while increasing customer loyalty and simplifying administrative routines.

CRM software can benefit a small business by consolidating customer data into a single system. As a business grows, keeping a record of all transactions can become overwhelming. CRM tools allow you to manage your customer interactions more efficiently, so you have more time to focus on your service or product.

CRM software helps you recognize customers and prospective customers, understand their preferences, frequently anticipate their needs and respond to their requests quickly and effectively.

A huge benefit of CRM software is automating routine — yet time-sapping — tasks, which saves countless hours. This allows more time for selling. Take for example a marketing effort, one in which you want to send out an email follow-up. With a good CRM solution, you don’t have to remember which leads you want to target. You can simply create some rules around your leads and automate the marketing effort.

It would be hard to find a company that doesn’t use email or other basic business applications on a daily basis. Top-notch CRM offerings help you extend the power of those systems by plugging into them, integrating in a snap with programs available. You can even painlessly and quickly download and integrate business apps, giving you the features and capabilities your business needs, when you need them.

CRM in the cloud allows you to pull up a login page through a browser like Chrome, Internet Explorer, Safari, or Firefox. You simply log in with a user name and password and your CRM software is right there. Even better, the mobile functionality of cloud CRM solutions has cut the tethers for reps and managers on the go.

Obviously every business runs differently, with different processes and ideas of success. This means a good CRM solution should be easily customizable and have an information hierarchy that puts what’s important to you, front and center. The best CRMs feature drag-and-drop customization capabilities, and then deliver regular upgrades automatically that won’t break those customizations — with little or no need for IT involvement.

• Hubspot
• Zoho Crm
• Salesforce
• ActiveCampaign
• Freshworks
• and many more....