Intellect Design Arena develops financial technologies that assist banks, financial institutions, and insurance companies in growing and succeeding. As a result, our solutions are currently assisting in the advancement of the banking industry. Thus, what do you mean when you say that? This is a solution that enables financial institutions to rely on it in terms of security, scalability, and performance, as the functionality is granted. And that has been the driving force behind every product we have enabled for banks and insurance companies. We are global leaders in financial technology, with a strong presence in banking, insurance, and other financial services. With this breadth of products across our organization, we have been rated number one in corporate banking, consumer banking, and so on. As a result, we believe we are an authority on vertical and integrated products that enable institutions to achieve their goals of being primary solution providers for their customers. If you look at it primarily through the lens of artificial intelligence and machine learning, our primary focus areas have been on the insurance side, where a component of our underwriting platform, the exponent platform, focuses on this.

We believe that the most significant obstacle we face is resistance to the changes brought about by technology. And if we look at this resistance from two perspectives, we see a set of customers who are either aggressive in their pursuit of the latest, greatest variant in order to validate quickly or who are quite hesitant in adopting something that has become more industrialized and capable of handling the scale, volume capabilities they require. Thus, the critical point is to find a match between the challenge and the opportunity that has been the most significant obstacle we've encountered in our work with various customers. And another interesting challenge we see is that frequently, the leadership team's vision does not resonate clearly with the team executing on the ground, which creates a new set of challenges when it comes to actually adopting the technology and getting the most out of it. We place a high premium on bringing all parties together to ensure that the full benefits of the technology we bring to the table are realized completely. To put it another way, we always face constant challenges when it comes to requirements. As a result, there will be distinct requirements based on how the customer perceives the functionality.

If I have to put it that way, see Microsoft and be more focused, Azure is our cloud service provider, correct. As a result, Azure is a significant partner in a number of markets. As a CSP in those markets, we've observed a high level of comfort among our customers, the banking institutions. The nature of services, and not just the services themselves, the nature of support availability, and my ability to rapidly enable these various services and deliver the actual benefits that a customer seeks from a cloud-based solution offering. That has been a consistent preference expressed by multiple customers, and our overall experience with Azure in North's market has been unique. Okay. We believe it's a very strong contender in those markets, particularly in the banking sector, which is highly regulated, has significantly more requirements for security and other factors than other industries, which may find it a little easier to bolt on to a cloud-based offering, and is in a highly regulated, highly scrutinised industry.