​​Overview, Comparison, & Features

Hootsuite is a dominant social media management tool. From finding prospects to serving customers, Hootsuite helps you're doing more along side your social media. It enables the service-seekers to handle prominent social media channels like Facebook, Twitter, and so on. Hootsuite is recognized because the most comprehensive social media marketing tool. Hootsuite has an organized dashboard with a customizable layout. Using Hootsuite’s unique social media dashboard, teams can collaboratively schedule updates to varied social networks, integrate their existing marketing tools to streamline workflow, and track campaign results and industry trends to rapidly adjust tactics.


  • Listening/monitoring 
  • Publishing
  • Engagement
  • Marketing
  • Channel coverage/integration
  • Reporting/analytics
  • 4Account management

Try Hootsuite


First lets understand what to expect from this software in a general overview.


  • Boolean keyword searches
  • Filtering out noise/spam
  • Sentiment analysis
  • Broad channel coverage
  • Content planning and scheduling
  • Audience targeting
  • Content optimization
  • Workflow management
  • Automated routing and prioritization
  • Customer interaction histories


  • Access to many social networks- Hootsuite connects with prominent networks like Facebook, Twitter, and LinkedIn, as well as Instagram, Foursquare, WordPress.com.

  • All-in-one interface-  Another advantage to using Hootsuite is the interface, which is organized by tabs, allowing users to divide engagement activity into social networks and streams.


  • Unique app directory. A feature unique to Hootsuite is a directory or library that supplies access to more than 100 apps, such as apps for YouTube, Salesforce, Google Drive, and SoundCloud.

  • It offers a Dashboard with multi-columned streams, which make it simple to monitor various metrics at once.

Why choose the Hootsuite?
Hootsuite offers customizable dashboard, which is formed into a multi-column, customizable layout. Besides, it allows to delegate customer messages to different team members and these are often managed overall by an administrator. Yet another useful feature is that Hootsuite allows you to store draft messages that you simply can post once you receive a commonly asked question, for instance , open hours or directions to your business.

  • Bulk actions
  • Lead generation
  • Content marketing
  • Paid media management
  • Campaigns and promotions
  • Campaign success analytics
  • Real-time tracking
  • Competitor analysis
  • Role-based user permissions & privileges
  • Mobile access

  • The interface can be confusing

  • The Analytics reports are expensive.

  • Hootsuite doesn’t unite with third-party URL shorteners and uses its own tool - Ow.ly. This makes it challenging for users to track their campaigns and performance outside of Hootsuite or if a user imports a post with a pre-shortened URL.





$ 26.43/month

$ 104.08/month

$ 621.16month

Try Hootsuite For Free
How do I pay my Hootsuite invoice?
You’ll receive an email from their Finance team with your invoice. Haven’t received an invoice yet? Reach out to your Customer Success representative and they’ll sort everything out.
How do I add additional seats to my Hootsuite account?
Reach out to your Customer Success representative. They’ll help you with any changes or modifications to your account.
How can I add a member to my Hootsuite team?
  1. Select My profile, and then select Social networks and teams.
  2. To add a member to a specific team in an organization, do the following:
    • Enterprise and Business plan members - Select Teams in the organization.
    • Team plan members - Select Manage next to the team in the organization.
  3. Select the team from the list of teams, and then select Add a Member.
  4. Select an existing organization member from the list, or select Add new member to invite a new member to the team.
How to remove a social account from Hootsuite?
  1. Go to My profile and then select Social networks and teams.
  2. Under Private social accounts, select Settings next to the social account, and then select Remove from Hootsuite.
  3. Select OK.
How can I cancel a free Hootsuite account?
  1. Go to My profile, and then select Account settings, preferences, and billing.
  2. Scroll to the bottom of the page, and select Account Removal.
What forms of payment does Hootsuite accept?

They accept Visa, Mastercard, Discover credit cards, JCB, and PayPal, and for annual Business and Enterprise plans, we can invoice you. Invoices can be paid by credit card, check, wire, or ACH.
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