Overview, Comparison, & Features
Hootsuite is a dominant social media management tool. From finding prospects to serving customers, Hootsuite helps you're doing more along side your social media. It enables the service-seekers to handle prominent social media channels like Facebook, Twitter, and so on. Hootsuite is recognized because the most comprehensive social media marketing tool. Hootsuite has an organized dashboard with a customizable layout. Using Hootsuite’s unique social media dashboard, teams can collaboratively schedule updates to varied social networks, integrate their existing marketing tools to streamline workflow, and track campaign results and industry trends to rapidly adjust tactics.
First lets understand what to expect from this software in a general overview.
- Boolean keyword searches
- Filtering out noise/spam
- Sentiment analysis
- Broad channel coverage
- Content planning and scheduling
- Audience targeting
- Content optimization
- Workflow management
- Automated routing and prioritization
- Customer interaction histories
Access to many social networks- Hootsuite connects with prominent networks like Facebook, Twitter, and LinkedIn, as well as Instagram, Foursquare, WordPress.com.
All-in-one interface- Another advantage to using Hootsuite is the interface, which is organized by tabs, allowing users to divide engagement activity into social networks and streams.
Unique app directory. A feature unique to Hootsuite is a directory or library that supplies access to more than 100 apps, such as apps for YouTube, Salesforce, Google Drive, and SoundCloud.
It offers a Dashboard with multi-columned streams, which make it simple to monitor various metrics at once.
- Bulk actions
- Lead generation
- Content marketing
- Paid media management
- Campaigns and promotions
- Campaign success analytics
- Real-time tracking
- Competitor analysis
- Role-based user permissions & privileges
- Mobile access
The interface can be confusing
The Analytics reports are expensive.
Hootsuite doesn’t unite with third-party URL shorteners and uses its own tool - Ow.ly. This makes it challenging for users to track their campaigns and performance outside of Hootsuite or if a user imports a post with a pre-shortened URL.
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