Google Search Console
Overview, Comparison, & Features
Overview, Comparison, & Features
Google Search Console SEO is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site. As someone focused on online marketing, Search Console SEO as a service will help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site's search results. You can use the information in Search Console to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other Google tools like Analytics, Google Trends, and Google Ads.
Key Modules
First lets understand what to expect from this software in a general overview.
Confirm that Google can find and crawl your site
Fix indexing problems and request re-indexing of new or updated content.
View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
Receive alerts when Google encounters indexing, spam, or other issues on your site.
Show you which sites link to your website.
Troubleshoot issues for AMP, mobile usability, and other search features.
Generate XML Sitemaps.
Crawl Limit.
Scheduling
Site Visualisations.
Pros & Cons:
You can also submit your sitemap directly to Google and get it crawled.
You can also index and crawl your updated and new webpages.
It also displays errors that are preventing your site pages to get indexed in Google.
You get a list of all the keywords for which your site is ranking.
You can track its position, CTR, and impressions.
Cons:
Sometimes, the average position it shows for a particular webpage is not that accurate.
Understanding issues depicted by search consoles can be difficult at times as they are very technical.
It doesn't accept HTML sitemaps.
Some features are still in beta and thus have limited or incomplete data.
Why Choose Google Console?
Google search console SEO has been created to easily track the performance of your website. You can get valuable insights out of your Google Search Console account which means that you can see what part of your website needs work. This can be a technical part of your website, such as an increasing number of crawl errors that need to be fixed. This can also be giving a specific keyword more attention because the rankings or impressions are decreasing.
Besides seeing this kind of data, you’ll get mail notifications when new errors are noticed by Google Search Console. Because of these notifications, you’re quickly aware of issues you need to fix.