Moz Pro
Overview, Comparison, & Features
Overview, Comparison, & Features
Moz Pro search engine opt offers a complete SEO toolset that helps improve search engine ranking and visibility. It uses proven SEO metrics such as Domain Authority and Page Authority that provide quality data to get the job done more effectively. Moz Pro helps businesses and individuals save time by streamlining workflows and breaking down data for better analysis and strategy formulation.
Key Modules
First lets understand what to expect from this software in a general overview.
- Moz Pro is a complete package that allows tracking and managing rankings and offers easy-to-use tools to research keywords, evaluate links, identify SEO fixes, optimize pages and report performance.
- The rankings module allows tracking weekly keyword rankings for own sites as well as the competition.
- Moz Pro SEO as a service uses proven industry metrics to access and evaluate top web links that help reclaim broken links, find new link opportunities, and discover unlinked mentions.
- Crawl diagnostics help identify SEO fixes and site crawlability issues, including duplicate titles and content, missing page elements, broken links, and other errors.
Pros & Cons:
Link building opportunities and research
Keyword rank tracking
Competitor assessments
Keyword Expansion Analysis
Backlink Analysis
Keyword Tracking
Competitor Metrics
Cons:
Relatively tight keyword tracking restrictions
Paid Search visibility as compared to Organic Search visibility
Hard to see special placements like instant answers
Diving into SEO site issues that were found can be a bit daunting
Pricing:
Standard | $99/month |
Medium | $149/month |
Large | $249/month |
Premium | $599/month |
Why Choose MOZ PRO?
Moz Pro search engine opt provides analytics and insights to help you boost your search engine rankings. Moz Pro is several SEO tools in one – covering all major areas of SEO (outlined in the next section). Moz has free tools also. Tools like Open Site Explorer and Keyword Explorer are available to use free for a limited number of times.
- Moz is focused 100% on SEO. They don’t provide PPC data and recently shut down the Moz Content tool. Moz even sold their Followerwonk social media tool.
- Moz Information is refreshed only weekly in most cases and is not real-time
- User experience is often disjointed between the campaign area and other areas like Keyword Explorer and Open Site Explorer. Terminology can be confusing too
- MozBar provides more than just page and authority rank. There is a wealth of on-page and technical SEO data available for any site in addition to proprietary metrics like MozRank and MozTrust.