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FAQ for OTT Software
Many consumers are finding they can get more entertainment for their money by opting for OTT services instead of cable or dish packages.
The COVID-19 pandemic has also increased the number of individuals with access to OTT software as more adults and children have constant access to entertainment. Today, the audience you’ve always wanted to reach is right in front of their devices at almost every hour of the day.
- Stream Anywhere
- Consumer Freedom
- Stream Anytime
There's a wide range of OTT Platforms, including Netflix, Hulu, Amazon Prime Video, and many more.
There are multiple benefits of using OTT platforms and why they have become so famous within no time in India.
- Easy Access
- Creative and Unusual Content
- An open platform for Entertainment Industry
- Platform for International content
OTT stands for 'over-the-top', which refers to any media service that provides streaming of video content like TV shows and movies via app or website over the internet instead of traditional distribution networks such as cable and DTH.
There are currently about 40 providers of over–the–top media services (OTT) in India, which distribute streaming media over the Internet.
Several producers have decided to release their films directly on the OTT platforms rather than in theatres; after all, theatres are not going to open anytime soon. ... However, the 'OTT vs theatres debate' has just begun and is not about to end in the unforeseen future.
OTT which stands for “Over the Top” is a platform that delivers movies and tv series/shows over the internet, unlike traditional cable TV. These OTT platforms are the same as any other apps or services available on the internet, all you need is a device that supports OTT and an internet connection and BOOM!!
OTT is the best platform for reaching your targeted audience directly with your content and delivering an ultimate video experience that you control. With OTT, providers can get frequent user feedback through direct engagement and interaction.
Targeting is the greatest strength of OTT advertising. As opposed to traditional TV advertising, investors can now show their products in targeted geographic areas or to a targeted audience. Being able to reach a fixed group of audience saves resources and increases performance.
There's a wide range of OTT platforms, including Netflix, Disney+, Hulu, Amazon Prime Video, ZEE5, Sony LIV, Pluto TV, and so many more. Unlike OTT platforms, YouTube is a social video platform that was originally designed to allow everyday consumers to share moments caught on video.
The arithmetic of film earnings on OTT platforms is simple. OTT (over-the-top) has to buy the rights to the movies for release. In this contract, it happens that the platform gives a fixed amount to the filmmakers and the producers.
Free OTT Apps Offered with Jio Fiber
Reliance Jio also offers free subscriptions to OTT streaming platforms with its range of broadband plans. The company is offering a free subscription to popular streaming applications like ZEE 5, Sony LIV, and others.
Hotstar, (now Disney+ Hotstar), is the most subscribed–to OTT platform in India, owned by Star India as of July 2020, with around 300 million active users and over 350 million downloads.
OTT (over-the-top) is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer. The term itself stands for “over-the-top”, which implies that a content provider is going over the top of existing internet services.
BigFlix was the first OTT platform in India that was launched in the year 2008 by Reliance Entertainment.