Pardot
Overview, Comparison, & Features
Overview, Comparison, & Features
Pardot is a marketing automation solution that helps companies create meaningful connections, generate more pipelines, and empower sales to close more deals. Pardot enables organizations to track and measure the effectiveness of their communications, gain insight into user behavior, and personalize content across campaigns based on any number of specific criteria.
Try Pardot
Key Modules
Features:
First lets understand what to expect from this software in a general overview.
Features:
- Visitor Tracking
- Hosted and Tracked Marketing Files
- Real-time Sales Alerts
- Lead Scoring and Grading
- Automated Lead Assignment
- Lead Nurturing
- Forms and Landing Pages
- Progressive Profiling
Pros & Cons:
Pros:
- Ability to custom style emails, landing pages, and forms
- Lots of customization options for workflows
- Ability to use completion actions to assign contact to Salesforce campaigns
Cons:
- Reporting layouts aren't customizable.
- List management is more cumbersome than other tools.
Pricing
Pardot provides custom-based pricing.
Why Choose Pardot?
Pardot enables you to style lead nurturing tracks for all stages of the pipeline. For market segments, and customer groups. Take an inventory of prospects and run a nurturing program. Pardot has an arsenal of templates for emails, landing pages, and forms.
Pardot allows you to calculate which part of your marketing is paying off and bringing within the sales.
FAQ
Other Popular Marketing Automation Software
