Marketo
Overview, Comparison, & Features
Marketo enables companies to streamline, automate, and measure marketing tasks and workflows so that they can increase operational efficiency and grow revenue faster.
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Key Modules
Features:
First lets understand what to expect from this software in a general overview.
Features:
- Bi-directional CRM synching
- Email Marketing
- Consumer Marketing
- Website Personalization
- Web Activity Tracking
- Customer Base Marketing
- Mobile Marketing
Pros & Cons:
Pros:
- Robust system for all aspects of marketing automation.
- A good option to customize lead journeys.
- Great reporting to urge an entire view on the performance of campaigns.
Cons:
- Set up is complicated.
- Making navigation more user-friendly and intuitive.
- More free demos to find out different aspects of utilizing features.
Pricing
Select |
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Prime |
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| Ultimate |
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| Enterprise | Custom-based |
Why Choose Marketo?
Marketo is specifically most useful and cost-effective for mid-sized businesses and enterprise-level business. Additionally, Marketo Sales Insight, a Salesforce add-on, seamlessly integrates Marketo lead information into Salesforce, strengthening your sales staff's ability to spot promising leads.
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