​​​​Overview, Comparison, & Features

Marketo enables companies to streamline, automate, and measure marketing tasks and workflows so that they can increase operational efficiency and grow revenue faster.


Learn What Marketo Can Do For You

 This category of software tech is meant to permit organizations to more effectively market on multiple channels and automate repetitive tasks. Marketing automation enables many modern marketing practices, including lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, return on investment (ROI) measurement, and account-based marketing.

Try Marketo

Key Modules


First lets understand what to expect from this software in a general overview.


  • Bi-directional CRM synching
  • Email Marketing
  • Consumer Marketing
  • Website Personalization
  • Web Activity Tracking
  • Customer Base Marketing
  • Mobile Marketing

Pros & Cons:


  • Robust system for all aspects of marketing automation.
  • A good option to customize lead journeys.
  • Great reporting to urge an entire view on the performance of campaigns.


  • Set up is complicated.
  • Making navigation more user-friendly and intuitive.
  • More free demos to find out different aspects of utilizing features.



  • 25 Users

  • API Calls (Daily)

  • Lead & Account Database

  • Custom Data Objects & Fields


  • All Select Package Capabilities

  • Website Retargeting

  • Target Account Management

  • Website Personalization


  • All Prime Package Capabilities

  • Email Deliverability

  • Sandbox

  • Premium Multi-touch Attribution (Tier 1)


Why Choose Marketo?

Marketo is specifically most useful and cost-effective for mid-sized businesses and enterprise-level business. Additionally, Marketo Sales Insight, a Salesforce add-on, seamlessly integrates Marketo lead information into Salesforce, strengthening your sales staff's ability to spot promising leads.

Other Popular Marketing Automation Software
How to do Marketo login?
  1. Configure Marketo in miniOrange. Log in as a customer from the Admin Console. 
  2. Embed Marketo application link in your Website/User Portal. 
  3. Configure Your User Directory.
Does marketo have a CRM?

While Marketo doesn't provide a built-in CRM module, their product was built using the Salesforce platform, which means they offer some of the best Salesforce integration in the industry.

Does Marketo have an app?

Marketo Mobile Engagement enables marketers to listen and respond to customers on their mobile devices to easily deliver compelling mobile experiences. The Marketo Mobile SDK is integrated into your mobile application and is the engine responsible for delivering powerful marketing, and for gathering analytics.
How can I install Marketo?
  1. Install CocoaPods. $ sudo gem install cocoapods.
  2. Change directory to your project directory and create a Podfile with smart defaults. 
  3. Open your Podfile. 
  4. Add the following line to your Podfile. 
  5. Save and close your Podfile.
  6. Download and install Marketo iOS SDK. 
  7. Open workspace in Xcode.
How can I contact with Marketo technical team?

Compliance Learn about the Marketo security features and there compliance recommendations. Need more help? you can visit

Resources & Current Trends


Explore our recent content on cybersecurity space.

Read More

Marketing Automation

Browse through our resource and article pool.

Read More

All Topics

Learn about latest trending topics on our blog.

Read More


Explore our recent content on web conferencing.

Read More


Explore and learn about the latest trends in SEO.

Read More


Learn best practices about customer engagement.

Read More

Try Top Marketing Automation Software

Capture new customers, improve marketing efficiency, and analyze lead behavior and campaign performance.