​​Overview, Comparison, & Features

Oracle Eloqua is a marketing automation solution for B2B marketers to trace customers through all phases of the buying cycle.

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Learn What Eloqua Can Do For You

Marketers can create targeted campaigns through multiple channels, like email, social, mobile, web, and search. Create more closed-loop marketing and sales activities and manage cross-channel B2B marketing campaigns that nurture leads across each stage of the buying process.

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Key Modules


First lets understand what to expect from this software in a general overview.


  • Adaptive campaign orchestration

Create dynamic campaigns which will intrigue buyers and intelligently adapt the experience supported by a buyer’s real-time activities at every stage of the customer journey.

  • Create campaigns that adapt

Respond to unpredictable customer journeys. Eloqua can listen for key activities and adapt the experience or move customers to a special campaign to raise their interests.

  • Deploy campaigns faster

Easily create multi-step or simple campaigns in minutes using an intuitive drag and drop interface that spans multiple channels, such as email, display search, web, video, and mobile.

  • Simplify campaign management

Save time by using Eloqua’s Program Canvas to automate repetitive manual tasks. Simplify and extend your data workflows with program triggers like changes in lead score or gaining a replacement contact.

Pros & Cons:


  • Contact management
  • Extremely customizable to the campaigns you would like to make
  • Covers a wide range of different kinds of campaigns


  • Marketo templates aren't compatible with all email systems
  • The learning curve is steep


Eloqua provides custom-based pricing.

Why Choose Eloqua?

Eloqua offers a hefty slate of features that aim to enhance not only conversion rates but the allocation of your marketing budget. By using reporting tools, lead scoring, and segmentation, users can identify the leads and customers presumably to shop for again, then target them directly for progression within the pipeline.

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How to create an account Eloqua?
  1. Click Sign in with SSO or another account.
  2. Enter your Company Name, then click Sign In. You must enter the exact company name value from the welcome email that you received.
  3. Select your Identity Provider from the drop-down.
  4. Click Sign In.
How do I change my Eloqua password?
  1. Click the User Profile icon in the upper-right corner of Oracle Eloqua.
  2. Click Profile from the drop-down that opens.
  3. Verify or change your basic user account information in the Login Info section.
  4. Click Change Password. 
  5. Set your official timezone in the System Settings section:
Does Eloqua provide CRM?

Eloqua does not provide a CRM. Though you can connect your Eloqua instance with other CRM tools such as Oracle's CRM, SalesForce, Microsoft Dynamics, and more. Having a CRM paired with your Eloqua marketing automation will help you turn your leads into paying customers.
How can I install Eloqua?
  1. Click Get App.
  2. Log in with your Eloqua credentials, if required.
  3. Click Accept and Install to add the app to your Apps list.
  4. Configure the app.
  5. Click Sign In to grant permission for the app to communicate with Eloqua on your behalf.
  6. Click Accept or switch users.
How can I contact with Eloqua technical team?

Compliance Learn about the Eloqua security features and there compliance recommendations. Need more help? you can visit https://www.oracle.com/in/cx/marketing/automation/

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