HubSpot
Overview, Comparison, & Features
Overview, Comparison, & Features
Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks like email marketing, social media posting, and even ad campaigns -- not only for the sake of efficiency but so that they can provide a more personalized experience for their customers
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Key Modules
Features:
First lets understand what to expect from this software in a general overview.
Features:
- A customizable deals dashboard to look at your entire sales pipeline
- Email tracking, meeting scheduling, live chat, and prospect tracking
- Gmail & outlook integration and email templates to help you easily email and communicate with leads
- Email notifications, company insights, and pipeline management features will assist you to stay top of all of your leads
- Automated logging and updating of customer deals and sales activities
- A built-in activity stream with notifications delivered immediately after a lead opens an email clicks on a link or downloads an important document.
Pros & Cons:
Pros:
- Workflows have an excellent UI that make them easy to use
- Automatic contact grouping by using the company emails
- The new email UI is nicely flexible
- Email time zone send increases open rates
- Auto-tracking on CTAs
Cons:
- Social media integration and monitoring missing
- Workflows are difficult to understand at times
Pricing
Starter | $45/mo |
Professional | $800/mo |
| Enterprise | $3200/mo |
Why Choose HubSpot?
Automate your email campaigns so you can move prospects further down the funnel and generate more qualified leads. Use workflows to set up webhooks, score leads, rotate leads to sales, and easily manage your data in bulk by updating properties, copying values, and more. Set up powerful, automated workflows using a simple, visual interface. See why thousands of consumers use HubSpot to automate their emails and tasks.
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