HubSpot
Overview, Comparison, & Features
Overview, Comparison, & Features
Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks like email marketing, social media posting, and even ad campaigns -- not only for the sake of efficiency but so that they can provide a more personalized experience for their customers
Key Modules
Features:
First lets understand what to expect from this software in a general overview.
Features:
- A customizable deals dashboard to look at your entire sales pipeline
- Email tracking, meeting scheduling, live chat, and prospect tracking
- Gmail & outlook integration and email templates to help you easily email and communicate with leads
- Email notifications, company insights, and pipeline management features will assist you to stay top of all of your leads
- Automated logging and updating of customer deals and sales activities
- A built-in activity stream with notifications delivered immediately after a lead opens an email clicks on a link or downloads an important document.
Pros & Cons:
Pros:
- Workflows have an excellent UI that make them easy to use
- Automatic contact grouping by using the company emails
- The new email UI is nicely flexible
- Email time zone send increases open rates
- Auto-tracking on CTAs
Cons:
- Social media integration and monitoring missing
- Workflows are difficult to understand at times
Pricing
Starter | $45/mo |
Professional | $800/mo |
Enterprise | $3200/mo |