ActiveCampaign
​​​​Overview, Comparison, & Features

Active Campaign is a category-defining Customer Experience Automation Platform that helps over 150,000 businesses in 170+ countries meaningfully connect and engage with their customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes.

You don’t need to be a developer or a designer to use Active Campaign. Anyone can create email marketing campaigns and marketing automations on our platform. The Automation Recipe Library contains hundreds of pre-built automations — no coding skills are required.

Active Campaign works through various methods of site tracking, app integrations, and artificial intelligence.

If you are on a trial account, you won’t be charged unless you manually upgrade to a paid account — you can simply let your trial expire should you not want to continue. 

Yes. Active Campaign Pages lets you spin up an unlimited number of on-brand, high-converting landing pages in minutes. 

With Pages, you can automatically create and tag new contacts when they submit a form on your landing pages, trigger automations based on visits to a page, and use a buy-now button to drive check outs from a landing page.

While it’s possible to use custom fonts in your outgoing communications, it is not recommended as a best practice. The drag-and-drop email designer offers a variety of fonts that are accepted by most email service providers, which means most (if not all contacts) will see the correct font in your email.

It's really tough to fault Active Campaign, not only do they offer almost everything you need within a newsletter marketing tool, but they do it very well. The reporting offers you insight into almost all facets, such as page visits, geo-tracking, openers, ecommerce and more.

You'll get introduced to the  concept of Customer Experience Automation (CXA), while also getting a tour of the Active Campaign  platform. This course takes about two hours, and you can  access lessons at any time. You can quickly register, take a  lesson or two, and return whenever you want.