​​​Overview, Comparison, & Features

ActiveCampaign is a cloud software platform for small-to-mid-sized businesses.

ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences

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Learn What ActiveCampaign Can Do For You

ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations. ActiveCampaign distinguishes its software, called customer experience automation (CXA), from traditional email marketing and CRM platforms by extending its services into customer support. ActiveCampaign integrates with over 850 applications, including Salesforce, WordPress, Shopify, Paypal, Stripe, Gmail, Facebook, and Woocommerce.

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Key Modules


First lets understand what to expect from this software in a general overview.


  • Drag & drop email designer.
  • Dynamic (and conditional) email content.
  • Free email templates.
  • Free one-on-one training.
  • Freephone, live chat, & email support.
  • Marketing automation.
  • SMS marketing.
  • Send newsletters.

Pros & Cons:


  • Tracking the customer behavior across multiple marketing channels
  • Adapting and aligning marketing strategies to the interests of the customer
  • Keeping records of our customer history in a single database


  • Forms are hard to find

  • No overview of all emails






Why Choose ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that helps over 145,000 businesses in 170+ countries meaningfully connect and have interaction with their customers. It creates optimized customer experiences by automating much behind-the-scenes marketing, sales, and support processes.

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FAQs on Active Campaign
What is Active Campaign?

Active Campaign is a category-defining Customer Experience Automation Platform that helps over 150,000 businesses in 170+ countries meaningfully connect and engage with their customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes.

Do I need a lot of technical experience to use Active Campaign?

You don’t need to be a developer or a designer to use Active Campaign. Anyone can create email marketing campaigns and marketing automations on our platform. The Automation Recipe Library contains hundreds of pre-built automations — no coding skills are required.

How does Active Campaign work?

Active Campaign works through various methods of site tracking, app integrations, and artificial intelligence.

How does the free trial work?

If you are on a trial account, you won’t be charged unless you manually upgrade to a paid account — you can simply let your trial expire should you not want to continue. 

Does Active Campaign provide landing pages?

Yes. Active Campaign Pages lets you spin up an unlimited number of on-brand, high-converting landing pages in minutes. 

With Pages, you can automatically create and tag new contacts when they submit a form on your landing pages, trigger automations based on visits to a page, and use a buy-now button to drive check outs from a landing page.

Can I use custom fonts in my campaigns?

While it’s possible to use custom fonts in your outgoing communications, it is not recommended as a best practice. The drag-and-drop email designer offers a variety of fonts that are accepted by most email service providers, which means most (if not all contacts) will see the correct font in your email.

Is Active Campaign good?

It's really tough to fault Active Campaign, not only do they offer almost everything you need within a newsletter marketing tool, but they do it very well. The reporting offers you insight into almost all facets, such as page visits, geo-tracking, openers, ecommerce and more.

How long does it take to set up Active Campaign?

You'll get introduced to the  concept of Customer Experience Automation (CXA), while also getting a tour of the Active Campaign  platform. This course takes about two hours, and you can  access lessons at any time. You can quickly register, take a  lesson or two, and return whenever you want.

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