​Overview, Comparison, & Features​

Active Campaign CRM is a CRM (Customer Relationship Management) that active your entire customer experience by giving you the power needs, flexible, and easy-to-use tools that you need to create an amazing customer experience. This experience is available for all sizes of businesses from small to large and is also integrated with 300+ tools including Shopify, Square, Salesforce, Facebook, Eventbrite, and WordPress.
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Active Campaign is a cloud-based CRM is a one-stop marketing solution that provides pre-built automation including email marketing, marketing automation, and CRM tools for personalization across social, email, messaging, chat, and text. With this solution, we can remove the silos between data sources, communication channels, and teams that help to grow your organization and create a personalized customer relationship.

Active Campaign allows your business to automate personalized experience across all your customer's touchpoint, track your buyer's preferences, behaviour, and custom attributes for segmentation, customize sends always to the right audience, and improve your send strategy in real-time based on customer behaviours.

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Key Modules

First lets understand what to expect from this software in a general overview.

·    Email marketing 

.    Sales CRM with automation 

.    Service & support

.    Landing pages

.    Marketing automation

.    Web personalization 

Email Marketing 

Email Marketing offers you a built-in email and allows you to send a great email to stay in front of your audience that helps you to grow your business. It allows you to send one-time email campaigns to anyone on your list through broadcast emails. It not only triggers emails based on purchase and sends automatic emails when your contact is more interested but also makes sure that the right message should get to the right person.

It also enhances the feature of email autoresponder by sending welcome emails, start a welcome series, or deliver lead magnets automatically, email funnels to set up email automation, and scheduled emails for a specific date and time.

Marketing Automation 

Marketing automation handles details so that you can focus on your own work up, setting up a welcome series with email automation, finds your most engaged contacts, and pulls information from other platforms.

Active Campaign also integrates you with marketing tools such as zapier, Shopify, and more. It also has more advanced features such as site tracking, sign-up form, migration service, goal tracking of conversation, advanced reporting to find out ways to grow, attribution, split action by finding out the top performer, lead scoring finds your most engaged contacts, and notification emails.

Sales CRM With Automation 

Sales CRM with automation leads the prioritization and contact management that brings you to have time for your sale and keeps your entire sales process moving smoothly.

Sales automation can be achieved with three simple stages; notify your sales team, update deals & create tasks and nurture leads automatically. It gives you advanced features of sales reporting, wins probability, marketing automation, automatically segments your leads based on the action they take, lead scoring, notification emails, automated deal updates, task assignment to individual salespeople, and note creation directly within each deal.

Service & Support 

Active campaign enhance many customer service tools such as chatbot automation, create a task in response to a key event, a consolidated record of all customers, team collaboration brings a team to stay on the same page, native integration, flexible pipeline, and multi-channel support through web chat, email and Facebook messenger.

Landing Pages 

This tool helps you to create pages in minutes that are tailored to each individual, to capture more leads, grow your audience and drive more repeat business. The landing page is an easy-to-use solution as it has customizable landing page templates to get started fast, a drag and drop designer with zero coding required, and build your list & send emails on the same page.

Web Personalization  

Active Campaign web personalization show you each visitor's contact and their ideal experience from 1st visitor to 100th, so that you can give the right opinion to your audience, and let them buy more, write more reviews, and refer more people to your page. It also boosts your store sales by putting the right product service image in front of the right visitor.

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With free version, you get:

  •  Instant setup 

  • No credit card required 

  • Try 14 day free trial 

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Is Active Campaign CRM free?
Active Campaign CRM free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within their trial match their Professional tier of features.
What is ActiveCampaign used for?
ActiveCampaign CRM is a category-defining Customer Experience Automation Platform that helps over 150,000 businesses in 170+ countries meaningfully connect and engage with their customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes.
Is there a free version of Active campaign?
Active Campaign CRM free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features. The trial period is for 14 days
How much does Active Campaign cost?

ActiveCampaign CRM provide four plans: Lite (from $9 a month), Plus (from $49 a month), Professional (from $129 a month), and Enterprise (from $229 a month). These prices are if you pay annually. Note that this is for 500 subscribers, they increase when your list grows.

How can I cancel my ActiveCampaign account?
1. Click your name on the bottom left of your screen then click the "Billing & Upgrade" option. 
2. Click "(Cancel)" located in the payment box.
How to install Active Campaign CRM?
  1. Set up your account.
  2. Enable Site Tracking.
  3. Create a list.
  4. Import contacts.
  5. Segment contacts.
  6. Create an email template and send a campaign.
  7. Build an automation.
  8. Create and manage a sales pipeline.
Is there an app for active campaign?
TheActiveCampaign mobile app is available on Android. New features will be added regularly. You can learn more about theActiveCampaign mobile app on their website.
How can you contact Active Campaign CRM?
Live Chat provide customers exactly what they want from a support teamreal time interaction with a real person. Companies that use integrated phone networks to facilitate their customer support through Active Campaign CRM face a charge for each call that comes in. You can visit for further support visit
How can I add contacts to active campaign?

  1. Navigate to the Contacts page by clicking "Contacts" in the left menu.
  2. Click the "Add a contact" button.
  3. An "Add a Contact" modal will open.
  4. On the next screen, you can add Contact Actions, such as add to lists, add to deal, add to automations, add tags, and advanced list options.
Can you use ActiveCampaign as a CRM?

First and foremost, the task function in ActiveCampaign is attached to our CRM. A CRM is a customer relationship management system. That's where you house all of your contact data and you use that data to provide a more personalized and customized experience for each contact.

What happens when I reach my contact limit ActiveCampaign?

Once you reach your contact limit, you will not be able to create or send any campaigns until you upgrade your account. If you are using the API to add contacts to your account, then you can exceed your limit by 10% before you are no longer able to create or send campaigns.

Does ActiveCampaign have landing pages?

With ActiveCampaign Pages, you can create beautiful, high-converting landing pages with easy-to-use templates in minutes. Using landing pages with your marketing campaigns can help boost lead generation, sell products, and trigger automated workflows.

How to use ActiveCampaign CRM?

Active Campaign CRM is easy to use software but if u have any difficulty starting up with ActiveCampaign u can visit the site below they provide a detailed article as well as a video tutorial

How do you integrate ActiveCampaign?

. To integrate ActiveCampaign follow the following steps:-

. From ClickFunnels, go to Account Settings.

. Select Integrations

. Select Add New Integration.

. Search for Active Campaign in the search bar and click on the icon.

. Give your integration a nickname

. Enter your API key 

. Enter your Ap URL

. Click Add Integration

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