How Design Thinking Creates a Competitive Advantage?
“10% of the Fortune 500 has stated that design is their No. 1 priority"
What is Design Thinking?
"Design Thinking is a human-centred approach to innovation that draws on the designer's toolset to merge people's needs, technological possibilities, and commercial success criteria."
Design Thinking is an approach to creative problem solving that prioritises the needs of consumers above all else. It aids in engaging a person in various changes, such as testing and developing a prototype model, getting consumer feedback, and redesigning the product by utilising new methods. Design thinking may be used in various professions, including architecture, engineering, and business.
In contrast to the problem-based approach, Design Thinking is a solution-based approach that focuses on finding solutions to issues. The issue-based thinking method focuses on identifying the constraints and limits that contribute to the existence of a problem.
Why design thinking is essential for business?
Thinking like a designer may change the way your company produces products, services, processes, and strategies. It combines what is desirable from the customer's standpoint with what is technologically achievable and economically practical. It also gives many opportunities for folks who aren't designers to use creative tools to solve a wide variety of problems/challenges.
Design thinking may also help with the following important aspects:
1. The primary goal is to meet the needs of the consumer.
2. Aids in the resolution of unclear and difficult issues
3. Motivates individuals to develop novel solutions
4. It enables organisations to function more efficiently and quickly.
Design Thinking, UI and UX explained by Krishna Rajaraman, CTO at Intellect Design
“50% of design-led companies report more loyal customers as a benefit of having advanced design practices”
How design thinking can solve business problems?
People, brainstorming, and iteration are the three components of design thinking. When we focus on real-world challenges and are free to generate as many wild ideas as we like, we will produce something spectacular. We may even be certain that we will come up with anything novel if we iterate on our proposed ideas sufficiently, especially if we receive input from our target audience.
If you're still not convinced, keep in mind that the very first step is learning about the folks you're attempting to assist. Design thinking forces you to concentrate on actual people.
It's far simpler to empathise, develop, and create something wonderful when you're thinking about actual people rather than made-up, faceless personalities. Don't you think so?
“78% of design-led companies have defined a process for coming up with new digital customer experience ideas”
What can Design Thinking to be used for?
Design Thinking and UX Work Together
Design is commonly mistaken for the objects that it produces. A website, a sofa, or a smartphone are all examples of design. The equation is incorrect. Design is not a piece of art. It is a methodical approach to issue resolution.
Design Thinking is one approach to issue solving. It's an iterative process in which ideas come to life based on real users' requirements, thoughts, and actions. It is not Design Thinking if designers and users do not collaborate.
The multiplicity of design techniques is a benefit. No method works for every designer, team, or business. No process uncovers all users' needs. Design thinking is a process, not a magic wand, but its focus on the user makes it a logical partner for UX design.
