What is Design Thinking & Why it is Essential for Business?

01.07.22 04:20 AM By Aishwarya

How Design Thinking Creates a Competitive Advantage?


10% of the Fortune 500 has stated that design is their No. 1 priority"


What is Design Thinking?

"Design Thinking is a human-centred approach to innovation that draws on the designer's toolset to merge people's needs, technological possibilities, and commercial success criteria."


Design Thinking is an approach to creative problem solving that prioritises the needs of consumers above all else. It aids in engaging a person in various changes, such as testing and developing a prototype model, getting consumer feedback, and redesigning the product by utilising new methods. Design thinking may be used in various professions, including architecture, engineering, and business.


In contrast to the problem-based approach, Design Thinking is a solution-based approach that focuses on finding solutions to issues. The issue-based thinking method focuses on identifying the constraints and limits that contribute to the existence of a problem.


Why design thinking is essential for business?

Thinking like a designer may change the way your company produces products, services, processes, and strategies. It combines what is desirable from the customer's standpoint with what is technologically achievable and economically practical. It also gives many opportunities for folks who aren't designers to use creative tools to solve a wide variety of problems/challenges.


Design thinking may also help with the following important aspects:


1. The primary goal is to meet the needs of the consumer.

2. Aids in the resolution of unclear and difficult issues

3. Motivates individuals to develop novel solutions

4. It enables organisations to function more efficiently and quickly.


What to do!!!

Explore Our NotableTalks Series where we have a very intrigued conversation about Design Thinking, UI and UX explained with thee industry leader Mr. Krishna Rajaraman, CTO at Intellect Design Arena.


Design Thinking, UI and UX explained by Krishna Rajaraman, CTO at Intellect Design

Explore Intellect Design

50% of design-led companies report more loyal customers as a benefit of having advanced design practices


How design thinking can solve business problems?

People, brainstorming, and iteration are the three components of design thinking. When we focus on real-world challenges and are free to generate as many wild ideas as we like, we will produce something spectacular. We may even be certain that we will come up with anything novel if we iterate on our proposed ideas sufficiently, especially if we receive input from our target audience.


If you're still not convinced, keep in mind that the very first step is learning about the folks you're attempting to assist. Design thinking forces you to concentrate on actual people.


It's far simpler to empathise, develop, and create something wonderful when you're thinking about actual people rather than made-up, faceless personalities. Don't you think so?


78% of design-led companies have defined a process for coming up with new digital customer experience ideas


How design thinking is beneficial in the digital age?
Design thinking is the direction that companies must pursue in order to thrive and progress in this digital age.

Here are a few suggestions:

1) Use a simple framework.
Design thinking is not only confined to products and services; it can also be used to business processes. This is where the biggest change is needed. This method of reinvention of corporate operations entails investigating current consumer behavior patterns, outlining the problem that needs to be solved, ideating to choose the winning idea, and finally implementing the concept to move ahead.

2) Create agile and adaptable organizations
Organizations that can keep up with the dynamic changes in the marketplace may effectively manage and remain resilient during innovation disruptions. This is feasible through the use of design thinking, which, when spread throughout a company, improves efficiency and production.

3) Learn about new technology.
The discovery phase of design thinking begins. Understanding the intricacies in variations in consumer behavior serves as the foundation for digital transformation and design thinking. Disruptive technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Big Data provide information that may be used to restart the design thinking process. Artificial intelligence also removes the guesswork from determining what customers desire.

What can Design Thinking to be used for?

1. When confronted with a difficult issue!
When dealing with complicated issues when we do not completely grasp the problem domain or have a viable solution at hand, Design Thinking is an excellent strategy and mindset to employ. This is why complicated problems are best solved through an exploratory method like Design Thinking. Complex issues are frequently linked to human behaviour, emotions, and habits. They are also linked to the world's rapid development and change (new technologies, changing cultures, etc.).

2. When confronted with a human-centered problem.
Knowledge the human dimensions of a situation and generating ideas based on this understanding is an important part of the Design Thinking process. At best, we may develop a solution that is based on the user's existing behaviour, requirements, desires, and habits, allowing for simple adaptability.

This emphasis on the user in Design Thinking is not rocket science and appears to be very straightforward. However, many organisations create processes, services, and products without considering the end customer. Hospitals are a highly realistic example. If procedures and services are created with a human-centered perspective, it makes all the difference for both people and patients.

Where can design thinking be applied?
It is mainly based on the methods and procedures used by designers (thus the name), but it has grown from a variety of professions, including architecture, engineering, and business. Design thinking may be applied to any subject; it is not need to be design-specific.

Design Thinking vs Systems Thinking?
As opposites, there are a few key contrasts between design thinking and systems thinking. It all comes down to synthesis and analysis. It's synthesis with design thinking since you're focused on producing and building. Analysis, as opposed to systems thinking, focuses on breaking down a system into component pieces to understand how they come to operate together.
Another distinction between the two is the capability of their focuses. Systems thinking has a broad focus since it examines several tactics, such as a company's finances, brand, and performance. While design thinking has a more restricted focus because it is primarily concerned with the demands of the user in order to generate solutions.

Design thinking vs. Human-Centered Design
So, what distinguishes human-centered design from (and what makes it comparable to) design thinking?
While human-centered design incorporates user wants and input throughout the development process, design thinking integrates user demands with the practicality and viability of constructing the product to those specifications.

Let's examine the distinctions and similarities between design thinking and human-centered design.

Differences
Human-centered design and design thinking share certain views (which we'll discuss later), but you apply each technique at different times.

When working on anything new, design thinking decides your direction, and human-centered design fine-tunes the specifics through iteration once it is in the hands of the people.

Design Thinking and UX  Work Together

Design is commonly mistaken for the objects that it produces. A website, a sofa, or a smartphone are all examples of design. The equation is incorrect. Design is not a piece of art. It is a methodical approach to issue resolution.

Design Thinking is one approach to issue solving. It's an iterative process in which ideas come to life based on real users' requirements, thoughts, and actions. It is not Design Thinking if designers and users do not collaborate.

The multiplicity of design techniques is a benefit. No method works for every designer, team, or business. No process uncovers all users' needs. Design thinking is a process, not a magic wand, but its focus on the user makes it a logical partner for UX design.


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