Understanding Digital Marketing Channels
New Delhi, India
AnyTechTrial.com
Digital marketing channels are platforms that you may use to reach your target audience with information about the brand, product, service. It allows you to help our customers with any questions or challenges they can have while they are positioning your businesses well so that you may be a step closest to the marketing goals.
Following are the important channels of Digital Marketing:
Organic Traffic: The organic digital marketing channels include all website traffic that comes from search engines such as Google, Yahoo, Social. People will discover your website when searching for a specific product. If your online stores are well optimized, search engines will position it among the top results of search pages. If you want more organic traffic, invest in search engine optimization (SEO).
2. Email Traffic: The email digital marketing channels include all website traffic that comes from email messages.
Those email messages can be part of:
- Promotional email campaigns
- Triggered email campaigns
- Transactional email campaigns
3. Paid Search Traffic: The paid search digital marketing channels include all website traffic that comes from paid ads on search engines optimization. It can also be referred to their search engine marketing.
4. Content Marketing Traffic: The content marketing channel includes all website traffic that comes from your blog, videos, digital downloads such as buying guides. Content marketing can be also referred to as Inbound Marketing.
5. Social Media Traffic: The social media digital marketing channels include all website traffic that comes from our social media networks like Facebook, Pinterest, Instagram, Twitter. Social Media Traffic from social media can be free organic traffic or paid advertisements. If you are thinking of launching paid ads on their social networks, consider the following:
- Facebook Ads
- Instagram Ads
- Pinterest Ads
- Snapchat Ads
6. Affiliates Traffic: The affiliate digital marketing channels include all website traffic that comes from affiliate partners in exchange for a commission on all completed orders and targets. You can launch your affiliate programs on their popular networks such as:
- CJ.com
- ShareASale.com
- Rakuten Linkshare
7. Referrals Traffic: The referral digital marketing channels include that all website traffic comes from literally everything on the internet connectivity including apps. It can include websites where you may be running display ads, animated videos, sponsored blog posts, digital newspapers. I usually include anything that is not included in the other seven channels that are both organic and paid software.
8. Direct Traffic: The direct channels include all types of website traffic that comes directly to the website with no referring websites. People can usually either type your website URL directly in their web browser or access their bookmarks. Direct traffic allows you to also measure some of your offline marketing efforts like radio, tv, events. For example, when people see your ad on tv, they might use their smartphones to access your website directly.
How Your Website (Content) Can Help You
Increased organic traffic: People will naturally gravitate to your website for high-quality, relevant, and insightful content that is displayed to your thought leadership.
Lead generation: When people come to their site, it means they have to be interested to find out more about your product or service, making them potential customers for their business.
How to Use Websites
Create content assets in their various formats. Certain types of content are more than effective for particular stages in the buying cycles. For example, you should have reserved product videos for audiences in the consideration funnels and not when they are barely starting to be aware of our businesses.
Email: B2B email marketing is an effective way to builds and maintaining rapport with potential clients and maintain relationships with their existing customers.
How Email Can Help You
Brand awareness and Conversion: Emails are sent straight to users’ inboxes, allowing you to have delivered branded content as well as those for marketing purposes.
Lead nurturing: A series of emails sent to your customers helps establish a relationship and builds trust with them, so they will eventually make purchases.
Social Media: Social media has grown up from being a mere digitals channel for socializing into one of your most powerful digital marketing tools for brands, products, businesses.
How Social Media Can Help You
Customer engagement: Social media allows you to build rapport with your brand followers and end users. With social, you can reinforce your company photos by putting names to your faces and adding that are human touch, which makes you branded more than relatable to the public.
Wider audience range: Social media posts are easy to share their own business, opening up word-of-mouth opportunities that can help you to grow up your audience or customer base system.
4. Organic Search (SEO): Organic search comprises all their search results that are produced by search engines' algorithms. This algorithm is determined by the operator of the search engine and can vary from one provides to the other. Therefore, the search result pages from Google, Bing, Yahoo are not necessarily the same for a given search term. Organic search differs from their paid search in that the position for paid search is only determined by how much the advertiser is willing to pay for it.
How Organic Search (SEO) Can Help You
Search rankings: Since people are mainly using search engines to looks for information when shopping for products, producing quality and optimized our content regularly can proper you on top of searching results.
Link building: As you started your position on search engine results pages, you can be expecting backlinks from high-quality sites that you are following.
5. Paid Search (SEM): Search engine marketing(SEM) is the act of using paid strategies to expand more search visibility. In the past, search engine marketing was a term used to express both SEO and paid search.
How Paid Search (SEM) Can Help You
Brand awareness: Your ads appearing on top of SERPs means instant brand liability and remember for target users.
Lead generation and conversions: Just like with SEO, prospective customers are looking for solutions to their problems but the difference is that SEM assumes less than work.
6. Mobile: The number of mobile phone users is increasing by the day, and this trend is expected to carry on every year to come. Because of this, it only makes sense to serve advertising content to mobile users.
How Mobile Can Help You
- Increase in sales: Mobile shopping is in, making mobile marketing a core strategy for the most part if you’re in the retail business.
- Creating desire for your product or service while driving brand benefit: Modern consumers desire to own businesses that can deliver all the information they want or need in real-time, direct into their mobile devices.
7. Display ads: Display ads allow you to use images, audio, and video to pass on your advertising message superior. These are shown on websites, email platforms, social media, and many other digital channels that offer ad arrangement, habitually in the form of a banner.
How Display Ads Can Help You
Brand Awareness: Since your ads are distributed via the Google Display Network (GDN), you can gain entrance to millions of sites across the web, each with its own set of the public.
Sales and Conversion: When done correctly, your ads can force visitors to pursue a movement of your product or download to your business app.
8. Video marketing: Video marketing not only has been proven to build brand consciousness, but it’s also extremely effective in boosting your traffic and turning point. Make video blogs (vlogs), based on your blog content.
Conclusion
The one thing I always recommend when making a digital marketing strategy is to define your objectives (goals) as well as establishing your show metrics. That is the only way you can monitor show and be able to do more access of what works.
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