New Delhi, India
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Organizing a webinar is one of the great ways to engage with potential customers in an increasingly remote world.
Since the rise of remote work, people rely on technology for education and social interaction like arranging free webinar series more than ever moving towards progress in tech. This means more Zoom meetings instead of in-person meetings, more walks to a home office instead of commutes to a high-rise, and of course, more webinars attending from home instead of live events in the crowd.
More than 60% of B2B marketers use webinars events to training their audience.
The way we engage and learn has changed extremely over the past few decades. Formal presentations that require people to travel all across the nation and global as well are coming to an culmination. Now, we have moved into the age of the hosting webinar which have become a new path of success especially for the startups.
A webinar is a presentation where a host shares information with their audience or you can say target audience in some specific certification course. For this host will send invitation over email which will be the first step for a webinar. The information can be anything for professional development or for digital marketing, so as long as it trains your audience by providing them new and exciting information, or provides value to them via information that may be much harder to understand without the host. According to a study by the Content Marketing Institute, 61% of B2B content marketers use webinars as an effective tool for marketing their business.
If you're ready to start hosting your own webinars, here are few tips to help you excel in your power point presentation in the webinar.
1. Consider your content of presentation atop your pitch.
One of the greatest problems first-time webinar organizer make is pivoting all their resources on making the perfect sales pipeline at the end. The aim of the webinar should be clear to outspread awareness of your brand and provide quality information to the people who took time out of their day to watch your presentation.
Imagine if you were invested your registration in an upcoming webinar, only to find out that it was a big sales pitch. Two things would probably happen. Firstly, you would likely to be either disappointed at the host, and secondly, you would be less likely to move out and look forward to the next webinar session from that organizer.
Some review findings cites that webinars are at their most efficient and creative when they teach a newly emerging technology and found most attention which can be beneficial for your website as well. The reason for this is uncomplicated: People who are looking for reliable information from a reputable source always look to for a announcement of webcast that enlightened them with good information. Immediately aiming to the sales pitch can ruin your credibility.
There's nothing wrong with enhancing your sales pipeline. However, your foremost concern should be of educating and engaging with your audience.
2. Decide who can be your target audience?
Before you host a webinar, you have to be sure who you are speaking to that is what information should be given to what class of audience. Knowing your audience is crucial for building a strategy that will hit the jackpot from a conference. To hold out the right people, you should really think about the right target group of audience for your product or service.
You probably already have remembered about examples of your marketing personas, so it’s high time you should go back to them and analyse their primary features. By knowing characteristics regarding their ages, genders and the places they live (urban, countryside, or even a specific city if you run a local business), then you can target your potential customers precisely without wasting your time. This will influence the rest of the strategy and, ultimately, your sales. You can probably look out for your target audience on social media platforms for a positive digital marketing.
You can also think about the virtual websites on which your leads spend their most of the time. This is an important metric, since according to research most people generally spend over 3 hours on their phones per day. This sounds like a lot, but it’s nothing compared to Millennials who use their mobiles for as much as 5.7 hours a day on a regular basis. Seems like the perfect moment to reach them, correct? Well, this leads you nicely on to the next question.
3. Decide On the Webinar Format
Further step is to determine on the format of your webinar. I suggest you choose a format that will best relay your message while engaging your audience. For all the format of the web conferencing TATA Tele business service is best in class as they supporting all the formats becomes very helpful, some of the key features of Tata Tele Business Services
- There solution architects design solutions that are best suited for you
- They are a dedicated team of over 1500+ professionals
- They can reach is unparalleled with 132,000 km of network, 1800+ partners, 1600+ channel teams
- They have been successfully meeting customer’s business needs for over 22 years
· Sole Speaker: As the name suggests, this involves a single speaker communicating and engaging with the attendees. The speaker will also demonstrate all the contents of the webinar and answering all the queries raised by the attendees. I recommend this type of webinar if you have a small target audience.
· Interview Format: This involves a speaker acting as an interviewer and asking a set of predetermined questionnaire to the Subject Matter Expert(s). This type of webinar can be very engaging, with the attendees watching the SMEs answering the questions. It also encourages them to ask questions, making it more interesting.
· Moderated Panel Discussion: Like a panel discussion, a panel assigned in the webinar has several speakers who talk over a predetermined topic. A moderator will need to facilitate this particular type of webinar.
· Q&A: Similar to the earlier interview format, this type of webinar also allows the speaker to answer questions, but this time, the questions directly come from the audience. I recommend that you collect the questions beforehand. This will ensure that you to stay on schedule and evaluate the questions coming from the audience. Q&A segments are usually added at the end of all webinar formats so that you can make a checklist out of them the main focusing point for future webinar topics.
Webinars have clearly developed over the years.
There are two ways that I think webinars are evolving. The first and the foremost is that the live experience is no longer the ultimate goal. We are now living in the on demand economy, meaning people want to consume content on their own time, in their own way and at there convenient channel. Content needs to be always available anywhere and easily bingeable – and this goes for webinars too. We are seeing many companies moving to the Netflix model, where they are building on demand gateways, where valuable webinars content are made available for immediate viewing. These gateways are where you can archive webinars after the live event is over at the time it was scheduled, to extend the life of that content. We also see several companies building webinar content that’s produced straight for on demand without a live component. Creative banner and designs of template create a positive and sustainable effect on the audience which further will be effective for the business development as well. Tech community has provided a variety of Webinar software like Microsoft Teams, On 24, GoToWebinar, Demio. Webinar gateways are a great and effective way to get more people to the right content.
The other area I see the role of webinars changing is in personalisation of the event. Account-based marketing programmes have become an incredibly vital part of new age modern marketing strategies. We all want to be more targeted and we often do that by offering a more personalised experience. But most ABM strategies focus on the targeting and not what happens once you make a contact. We are now seeing companies creating there own customised webinars that are created for specified accounts, industries to add a higher level of engagement to their ABM programmes. That includes custom associated landing pages with targeted webinars as the primary content.
To wrap up
We all know that remote work is no longer a new normal we all have got use to it by the passing time. Even if you are running your own business remotely or you are working in a partnership, webinars can drive your business to new next high levels. Whether you are a freelancer, an entrepreneur, an affiliate marketer, or a blogger running a business blog, webinars have the power to skyrocket your business, indeed the fact!
What a successful webinar can be called to achieve a way beyond your imagination but it is not possible to get such results without preparing for the webinar appropriately. You must set clear aims, highlight different objectives of the seminar to the audience and then give due time to each and every topic without losing the interest of the desired audience.
We are sure you will be able to pull it perfectly if you keep in mind some of the tips tricks and suggestions that we have pointed above. Moreover, practice makes a man perfect so do not forget to rehearse as much as you can your part in the webinar before it’s time to dazzle the audience.
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