Why It's High Time to Automate Your Customer Onboarding?
What is Customer Onboarding?
Customer onboarding is the process of introducing new customers to your organisation, the specific product/service offering for which they signed up, and educating them on how your product/service offering is intended to address their problem.
Customer onboarding makes your customers' journey easier by:
bridging the customer acquisition and retention gap, educating new customers on the why, what, and how of your product/service offerings function, and providing the customer with a clearer picture of what to anticipate from your product/service offerings
All of these variables lead to decreased churn, allowing you to focus more on building your user base rather than having to attract new customers month after month.
Wondering how you can automate your customer onboarding?
Signzy is an AI-powered RPA platform for financial services. No matter how complex your workflow or operational complexity, Signzy is able to completely automate your back-operations decision-making process into a real-time API. This is possible due to our no-code AI model builder and our Fintech API Marketplace of over 200+ APIs.
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And!!!
Explore Our NotableTalks Series where we have a very intrigued conversation about Customer Onboarding explained with the industry leader Mr. Arghya Bhattacharya, VP of Partnership & Alliance at Signzy.
Customer Onboarding explained by Arghya Bhattacharya, VP of Partnership & Alliance at Signzy
Why is customer onboarding so important?
Customer onboarding is an excellent way to introduce new consumers to your brand, product/service offerings, and the solution your product is meant to provide to their issues. Here are the top reasons why client onboarding is so important to your revenue operations and overall business performance.
Customer onboarding introduces clients to your product/service offerings, brand, solution process, and the underlying reason for your company's existence.
Far from just a string of welcome emails that tell your customer how the product works, customer onboarding shows your customer the place of the product in their lives and their place in your product’s story.
Customers are educated on how your product works.
One of the most common reasons consumers leave is that they don't understand how your product works and decide to go on to another solution that they can get started with straight away. This is where client onboarding comes into play. With a well-designed customer onboarding process, you can break down the important aspects of your product's functionality for new users, allowing them to move more smoothly to your solution.
Once you can successfully get your customers to see themselves in your product’s big picture and vice versa, they’re more inclined to continue using your product, thanks to a strong emotional connection.
Provides answers to any queries that clients may have
Your clients have goals in mind before joining up for your product or service offering. And the fact that they finally signed up indicates that they anticipate your solution to satisfy that need.
It should go without saying that once a new client has joined up, they will be ready to check out whatever service they signed up for or get their queries about that pain point resolved. Customer onboarding meets this demand perfectly and offers a channel for answering FAQs that will assist your consumers determine whether your solution is a good match for them.
With an intelligently crafted customer onboarding approach, you can educate your consumers on how your product meets their needs at the vital time when they are deciding whether to learn more or simply move on.
Together, customer onboarding streamlines the process of converting new customers from newly signed-up to committed users who grow with your organisation.
The path of the user onboarding flow
An onboarding flow does not begin when a user logs into your platform. It also does not terminate after your onboarding tour is completed. Many people underestimate the length of an onboarding flow. It's a marathon, not a sprint.
User Sign-up: Winning onboarding examples begin the minute a user joins up for your product, whether it's for a free trial or a premium plan. The user experience during sign-up sets the tone for the rest of their encounter. You can also utilise the sign-up process to highlight product benefits and encourage customers to complete the sign-up process.
User sign in: This is the heart of your onboarding process. When a user initially signs in to your product, you'll need to walk them through the UI via onboarding panels. Show users around their new environment. Don't bombard them with information; instead, create a fantastic welcome page and make sure everyone is at ease.
User Lifecycle: Even the finest product teams believe that user onboarding finishes at the completion of a welcome journey. Onboarding is a way of life. Throughout the client lifetime, you'll be regularly introducing consumers to new features and tool evolutions.
Understanding the Onboarding Process for Customers
Customer onboarding is more than just putting out a welcome mat for new clients. It entails maintaining a relationship with each of your consumers or clients.
A solid onboarding workflow covers the full process of familiarising new customers with your product, service, or brand – from getting started to learning the fundamentals (and the not-so-basics) to providing assistance throughout the customer lifecycle. The difficult element is ensuring that all legal and logistical issues are addressed while also making the procedure as simple and uncomplicated for the consumer as feasible.
Fortunately, with the correct tools and technology, onboarding can be expedited. Creating an automated customer onboarding process is the quickest method to get new customers from account creation or purchase to a complete grasp of your product or service.
Advantages of Automated Customer Onboarding
With fierce competition in the market, consumer expectations are higher than ever, therefore it's no wonder that a straightforward and flawless client onboarding experience is a component of the customer journey worth investing in. It is especially critical for insurers since client connections are a critical foundation of their company.
Despite insurers' greatest attempts to shorten the process, customer onboarding times continue to rise. When it comes to onboarding new clients, more than 90% of consumers believe that firms "could do better." A solution to these issues may lay in revolutionising client onboarding by using the potential of data integration and BPA (BPA).
Automation as an Onboarding Facilitator
When considering ways to optimize their onboarding process, automation is frequently mentioned. BPA can assist businesses in lowering expenses, reducing mistakes, and expediting the onboarding process. This is especially important when dealing with new digital firms and changing customer expectations when working with modern businesses.
Companies that use BPA may significantly enhance their client onboarding efficiency and reduce the time it takes to onboard each customer. This means you may effectively enroll more clients faster and avoid missing out on fresh chances due to manual process hurdles. Companies may anticipate more than just increased speed and accuracy from BPA.
Explore detailed conversation about automation in Customer Onboarding process in our Notabletalks Episode with Arghya Bhattacharya, VP of Partnership & Alliance at Singzy.
