Audience Analytics: Create and Edit Audience 

10.09.21 12:03 PM By Aishwarya

Simplify End Users Software Search- Right Audience, Right Time 

New Delhi, India

AnyTechTrial.com

What is Audience segmentation?

Audience segmentation is the process of splitting your customers into groups based on what certain traits (e.g. personality, interests, designation, expertise) and factors (e.g. demographics, industry, income) they share.

Customer Segmentation provides an uncomplicated way of organizing and managing your business's relationships with your customers. Here AnyTechTrial makes your way easy to this process and can create tailor-made and personalize your marketing, service, and sales efforts to the needs of specific target customer groups. The program can  help boost customer loyalty and conversions.


Why customer segment is of high importance for you SaaS business.

There are numerous other reasons why customer segmentation is so important for SaaS business. Here are some of the things this process can help your business accomplish in reaching the right audience, right time:

  • Acquiring knowledge about your customers on a deeper level so you can alter your content to their unique needs and challenges.
  • Creating targeted campaigns and ads to resonate with and convert segments of customers into actual customer for your business.
  • Improving your customer service and customer support efforts by understanding and preparing for challenges different groups are likely to experience
  • Increasing customer loyalty with customized content and interactions
  • Understanding who your most valuable customers are.
  • Communicating with segments of customers via preferred network channel or platform.
  • Meeting specific groups of customers need and find where they are.
  • Identifying new opportunities for products, support, and service efficiently.

Now that you understand what customer segmentation is and why it is a process worth investing time in.


Reaching your specific target customers effectively is a big part of marketing success of any business. With AnyTechTrial insights, you can pinpoint the most relevant media and connect about your SaaS service with new users that none of your competitors has won over yet.


Do Target Specific Users more precisely with AnyTechTrial

What AnyTechTrial can do for you:-
AnyTechTrial helps SaaS business to promote their software and reach out to the most specific target audience that you want to reach out. For marketing of you SaaS business like yourself we take the guesswork out of interest-based targeting you get to engage with high intent technology buyers so you can get more results while spending less.

1. We can create a software profile page dedicated to your software describing all the necessary details that helps you targeting our customer segment. This particular aspect can aid you in positioning you SaaS product with amongst the best leader in the market segment also makes you stand out in the crowd.
2. We can create targeted customer campaign and ads to resonate with your customer all across our website. This can include Most trending software of the month badge in which your software will be highlighted among all other software.
3. We can run Banner adds for your SaaS product which can be displayed on our website Home page, category landing pages and other pages. By this you can showcase and highlight all the relevant information in the form of attractive ads which will target your specific user.
4. We can add a special mention in which your SaaS product can be featured on the website.

Target people based on their behavior while engaging with your dedicated page. You can track audiences based on how they interact with you on the software page. You can acknowledge target users if they:

  • Liked the information on your page, you can optimize the content on your page.
  • Can track how many of the audience have visited your page by impressions and clicks.
  • Clicked on a call-to-action button on your page.
  • Sent you a message on your automated sent mail. How many people visited your website through AnyTechTrial.
  • Engaged with blog posts of yours which will create visibility.
  • Watched a video on your page dedicated to your software.
  • Watched the video on your page for a specific amount of time.

Target people based on the device they are using. Targeting can also get technical and the foremost benefit lies when you target your users based on the type of device they used to view the advertising or website you are promoting. We can specify filters to only reach mobile, desktop, or tablet audiences according to your need. If you know that your target audience are specific in terms of device usage only then targeting audience on the basis of their of device usage will be an effective strategy for you. This strategy is helpful if you are sharing content that is only a good fit for some specific device.