The simple answer to this question is that this is something that is what I needed when it is wasn’t there. One of the things you do sometimes when you work in other people’s companies, you see things that are missing and we discover that. I did intern on communication in IBM and on Friday’s every two weeks management sent out an email to anybody telling what was happening and it was about the merger after they bought PWC consulting and what happened was that they said we sent out an email to intel communications never they knew the people who saw the email and understood the content. And as everybody was consultant, the worst part was one day when we were moving offices and email communication went out explaining that we are not moving and everybody has to move their things into boxes because one day they would come and move them to another office and it turns out quite a few weren’t reading their email. With the result that, few boxes have not been moved and the table were uncleansed. So, imagine if we had a system where the email is sent out but with a video, with the CEO or the management explaining what it was you are needed to do after they sent it out they would have known that people saw the video. That would have been brilliant.

Then I went, and I was appointed as an executive assistant of the vice president running the pharmaceuticals production and we also had a lot of communication going out on strategy, core things and we never knew that people participated or didn’t participate or they understood weather they had to do the thing differently as part of being in management is a change management task of moving people from one section to another and not knowing if people ever so understood what you were saying gave quite a lot of problems though I could have used these platforms like what we do now. My partner worked in software and he could have used the platform too. He working with software what often happens is that when you onboard a software developer, it is the available person that onboards the next one but very often the one that has the most time is not necessarily the best one.

So, very often what happens is you start with one person who knows exactly what they doing and then they teach somebody else and the next to teach somebody else what to do and so on. And then they record the first person who know what exactly they were doing they would make sure that what the next one will be doing will exactly the right thing is important what the next one remember. So, and then when you look at a lot of LMS they are relatively complex and it takes a lot of skills and knowledge.

In software when you train people is important that the person training knows the things. And if that person is busy, then why should not record it making e-learning not be complicated because what is normally said that a picture says a lot more than 1000 words honestly a video because one min video which has so many pictures and can have more the 3 million words trying to write down what people are supposed to do why don’t you show them. Nowadays, the smartphones that we have making a recording is super easy. That is why we thought why don’t we make an e-learning platform. So, on our e-learning platform, everything you can do is based on a video on a course. You have to have a video to make a course you can add documentaries, fact sheets or manuals. But it is the video that guides what the content is about which means that you can make content about anything. We have customers using the platform teaching retail system what their product does and how they work. We got people using it to support how you can do simple things and other people using it for the service part of it boarding up new employees all kinds of things because it is the video that decides the content. And we added a quiz layer to the video part because people like to test their recently gained knowledge and secondly the more time you repeat the knowledge that you got the better people to remember and one of the things is that you have to beat the forgetting curve. If new knowledge is not repeated again and again by seeing the video first answer the question about it making sure that the newly gained knowledge is in your hand for you to remember and at the end after seeing all the videos you take a final test, that test can give you a badge and that badge can be shared on the social media.

The second thing that I also think that advantage of the pandemic appeared is that realized that some of the old methods that we used to work are now outdated. A classroom, in general, takes 45 mins to complete and it is also true the brain cannot remain focused for straight 45 mins. So, breaking things down into small bites what one can call is bite-size learning which is super important because that makes for the brain easier to learn. So, a lot of these technologies is acknowledged because of the pandemic and have been able to discover ways to do new things. And that’s very lucky and hopefully, our world can become even better with this. Sometimes when you run in a spinning wheel you continue to do the same thing again and again.

Scandinavia in Denmark, has a very strong learning and school tradition and I think one of the things in this Scandinavian way is relatively democratic. So, in quite a few schools where you are taught how to learn things you learn how to recite things in the Danish school, it is a little bit different is more based on the training you get knowledge yourself. It is more about the methods of learning than it is the content.

To begin with, I think for any startup company the biggest problem is to explain what we do whether what we offer as a business can serve to their pain point. AnyTechTrial is helping in making it easy to figure out what to choose that’s actually the best we can ask for.