Effective SEO Requires a Commitment, Not a Campaign.

Technical SEO Tools:Technical SEO tools help search engines crawl and index the site more effectively. They help in improving the organic ranking of a site. 

• Google Analytics: It is a web analytics service that tracks the website traffic, tells about the session duration, bounce rate, gives the in-depth analysis of visitors, helps in lead generation, identifies poor performing pages, tracks sales activity and performance, and also shows site's transactions and revenue, and more.
• Google Search Console: It gives information about how Google crawls, indexes, and serves websites. It helps in monitoring and optimizing the search performance, it also tells about the links which Googlebot couldn't crawl because of some error, and more. 
• Woorank: It is a website reviewing tool with advanced SEO auditing, keywords tracking, and a powerful site crawl. It easily monitors website health and gives insights to optimize the website.
• SERPmetrics: It is a search engine rank monitoring platform that shows how volatile Google has been over the last 30 days. 
• SEO Monitor: It takes Google Analytics ' data, mashes it with our rankings and helps solve the issues. It is very helpful in discovering keywords that convert well for us.
• Google PageSpeed Insights: It tells the speed of the site, also it gives suggestions which can be used to increase the loading speed of the website.
• Screaming Frog: It is an advanced SEO site audit tool that helps in identifying missing page titles, missing meta descriptions, missing meta keywords, errors in URLs, finding broken links, generating XML sitemaps, and more. It can crawl both small and large websites.
• Semrush: It helps in improving online visibility and offers tools for SEO, PPC, SMM, Keyword research, Competitive research, PR, Content marketing, Marketing insights, and more. 
• Ahrefs: It is one of the best tools available for doing site audits. It analyzes websites for common SEO issues and monitors SEO health. It helps in identifying types of links linking back to the site, notifies about new and lost backlinks, it has many tools like site explorer, content explorer, keyword explorer, rank tracker, and more.

Keyword Research Tools: These tools help in finding the top-rated keywords which can help in writing quality rich content for your website which will improve its rank.

• AdWord & SEO Keywords Permutation Generator: It performs permutation, mashes a bunch of words together, and gives a list of new keywords.
• Google Keyword Planner: It tells about the competition, top-of-page bid, and average monthly searches of keywords which can help in running a PPC campaign and also plan the marketing strategy.
• Google Trends: It tells about whether or not a keyword is getting popular. It also tells in which part of the world the searched keyword is popular or more searched.
• Keyword Everywhere: It is an extension that can be added in either chrome or firefox, it shows monthly search volume, and CPC and competition data of keywords.

Rank Tracking Tools: These tools help you in checking your website rank globally, in a local search engine, or Google SERPs.

 

• SEMrush: It gives an overall landscape of rankings by showing how many search items are in the top 3, 10, 20, and 100. It also helps in tracking the site's keyword ranking.
• Ahrefs: It tells about the site ranking, and it also offers many tools to improve the website's performance. 
• Alexa Rank: It tells the Alexa traffic rank all over the world and also in a particular country, tells about the loading speed, and also gives a list of similar sites.

Content Optimization Tools:These tools help in writing good quality content which is one of the main factors in improving the rank of the website. 

• Article Spinner: In this, you have to enter text then enter captcha then just hit enter and you will get a rewritten text on the right side of the window.
• Grammarly: This helps in removing all the grammatical mistakes in the content, it also integrates with Google Docs and ClearScope. Its pro version offers plagiarism detection and clarity-focused rewrites. 
• Ahrefs Content Explorer: It helps content writers and copywriters in finding the most shared topic on social media. 
• Small SEO Tools: It has many tools like Article Rewriter, Plagiarism Checker, and Keyword Rank Checker, Word Counter, Spell Checker, and more. 

Backlink Analysis Tools: They are very useful in building a strong backlink profile, you can analyze your competitor's backlink and then change your strategies to outrank them. They are also helpful in increasing the traffic on your website.

• Ahrefs: Just paste the URL of any website and it will give a full report including Ahrefs rank, number of backlinks, referring domains, lost backlinks, and more.
• Majestic SEO: It specializes in link analysis. It tells about the Trust flow, Citation flow, external backlinks, referring domains, referring IPs, referring subnets, URL backlink history, backlink breakdown, and more.
• MozBar: It tells the Domain Authority, Page Authority, and a number of backlinks of a site.

Link Building Tools: They help in finding the highest quality backlinks for your site which will improve your site credibility, traffic as well as rank.

• HARO (Help A Reporter Out): It connects journalists with sources. If a journalist finds the quality of your content is good then you will be rewarded with a mention or link and they can be solid gold.
• Linkody: It provides a link profile for your domains, or your competitors by pulling links and data from many sources. It tells which pages point to us, our competitors, or only to them. 
• GroupHigh: It helps you in finding bloggers in your industry and then you can send outreach emails using its built-in outreach platform. 
• JustReachOut: Using this you can find reporters and journalists and pitch them, and if done right it can land you to quality links from high authority news sites. 

The goal of SEO is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the highest of the search results. SEO tools are an important consideration to help in optimizing a website. There are many tools available that differ in the functions yet also analyze different SEO factors. Some of the foremost important areas to be analyzed are keywords, content, backlinks, domain, and social media.

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