Marketing Automation Software - For Enterpris
New Delhi, India
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7 Best Marketing Automation Tools:
There are so many options. When it comes to choosing a marketing automation technology, most businesses confront this problem. It can be tough to understand the variations between the tools and the industry landscape. Because we've been there, we know what it's like.
We were seeking a marketing automation tool ourselves not long ago. We conducted research, spoke with analysts, and conducted in-depth interviews with corporate representatives. Because of the synergistic nature of analytics and marketing automation, we've gotten highly involved in the field since then. We've even developed collaborations with several businesses. Finally, we've compiled a list of our favorite marketing automation software (in no particular order.
1. Marketo
Marketo is, without a doubt, the most well-known marketing automation solution. It's one of the most established tools, with a comprehensive set of features that not only assist marketers in managing email campaigns but also provide fantastic sales tools. Marketo also offers a marketplace called LaunchPoint, which features dozens of integrations.
Marketo is ideal for businesses who want to take advantage of the tool's many capabilities that go beyond basic marketing automation. It isn't the most expensive tool, but it isn't the least expensive either. If you don't need the system's extensive features, you can accomplish equivalent results using one of the less-priced tools. However, if you want to start with the fundamentals and progress to more extensive functionality soon, it could be a smart idea to start with a product like Marketo so you don't have to migrate all of your data and campaigns afterward.
We particularly like Marketo's extensive and updated knowledge base, which serves as a valuable resource for new users.
- Eloqua is the closest match.
- Monthly rates begin at $1,195.
2. Eloqua
Eloqua might be compared to the Ferrari of marketing automation. It's fully loaded, offers outstanding service, and comes with a price tag to match. The amount of time Eloqua spends teaching and assisting its customers in getting the most out of the platform is one of the company's primary differentiators. Eloqua, like Marketo, has a robust marketplace with a plethora of third-party integrations.
Who is it for:
Eloqua isn't worth considering unless you're looking for enterprise-level software and have the funds for it. Eloqua is a terrific alternative if you do, especially if you like a lot of help from your IT vendors.
If tight CRM integration is important to you, you should also consider Eloqua.
It's the most similar to:
Marketo
- The price range begins at:
$2,000/month
3. Customer.io
The versatility of Customer.io is one of the reasons we like it so much. This is a tool that will allow you to obtain exactly what you want from it. While it's not entirely out of the box, you can truly customize your Customer.io experience if you're prepared to put in some programming work. Another benefit of this instrument is its simple user interface and quick, personal customer service. Customer.io is one of the newer players, but they're gaining traction quickly and are a firm to keep an eye on. Customer.io, unlike other earlier solutions, is designed to send emails based on events rather than just pageviews.
Who it's for:
Customer.io is ideal for two types of businesses:
1. those looking to get started with marketing automation and appreciate a simple user interface (i.e. not your typical enterprise software); and
2. those looking for more advanced functionality that requires flexibility and customization and is willing to devote developer resources to implement it. Customer.io fits into the second group, which is why Woopra chose it for our marketing automation needs.
- It's the most similar to Userfox
- The first month's fee is $75. (and they offer a free plan)
4. Customer Contact
Constant Contact is a well-known small business email marketing platform. It performs an excellent job of presenting fundamental functions in a way that even non-technical users can understand. Its main distinguishing features are its ease of use and low cost.
Who is it for:
Constant Contact is designed for small business owners that want to get started with organized email marketing quickly and don't anticipate using additional features in the future. If you meet these criteria, the tool is a wonderful fit for you; however, if you expect to grow your marketing automation efforts shortly, this isn't the tool for you.
It's the most similar to HubSpot
The cost of the service begins at $15 per month.
The benefit and drawbacks of using HubSpot are the same: the system performs a little bit of everything but doesn't specialize in any one area. HubSpot bills itself as "inbound marketing software," which implies it provides several capabilities, including marketing automation. This all-in-one strategy has the potential to be extremely useful.
Who it's for:
HubSpot, like Constant Contact, is ideal for small business owners, but HubSpot outperforms Constant Contact in terms of additional features beyond email marketing.
HubSpot is a good alternative if you're searching for an "all-in-one" platform that combines the basic features of several distinct marketing systems.
- It's the most similar to Constant Contact
- Monthly rates begin at $200.
6. Exact Target/Pardot
The ExactTarget demo at Dreamforce left a lasting impression on us (the company was recently acquired by salesforce.com). ExactTarget's ability to target messaging across many channels was one of the features that stuck out to us. ExactTarget goes beyond other marketing automation systems by allowing you to target mobile app notifications or even messaging to a customer's automobile dashboard (if, for example, you were a car manufacturer).
If you're wondering what the difference is between ExactTarget and Pardot (which ExactTarget recently bought), the former is built for B2C businesses, while the latter is for B2B businesses.
Who it's for:
ExactTarget is for businesses who want to go above and beyond with their marketing automation but don't have the means to do so. It's for the company that wants to interact with its customers across several channels and is looking to the future of marketing automation.
- Eloqua is the closest match.
- The price range begins at:
- Make contact with their sales department.
7. Userfox
Userfox is a newcomer to the marketing automation field, having been acquired by AdRoll recently. We're expecting that the combined strength of the AdRoll and userfox teams will bode well for their product's future. And, because one of their co-founders previously worked with us at Woopra, we know the userfox team has some incredible ability.
Who it's for:
Because Userfox primarily works with IT companies, you'll be an excellent company if you're in the field. Userfox, like Customer.io, has a simple UI and is built to send emails based on events rather than page views, so if that's essential to you, userfox is a good option.
If you're already using AdRoll, you might want to look at userfox, as the acquisition will almost certainly result in tighter integration between the two companies in the future.
- It's the most similar to: Customer.io
- Pricing begins at $49 per month.
A Quick Look
In conclusion, here's how we'd classify the best marketing automation tools:
Constant Contact and HubSpot are good options for small businesses.
Marketo, Eloqua, ExactTarget/Pardot for Enterprise
Customer.io and userfox are two companies that are part of the next generation of marketing automation.
